In layman’s term, it simply means taking one piece of content and converting it into 5 or 10 different pieces of content and as a Virtual assistant, this skill can kick start your career in this industry. Repurposed content is typically transformed into a new format.
The benefit of content repurposing is that it helps in expanding the personal brand. It allows one original piece of content to repurpose for different mediums to reach a wider audience. Then you can get them inside your funnel and even generate leads.
To understand the concept of “Content Repurposing” in a more detailed way, read this blog.