Paid Marketing

Paid marketing refers to any strategy in which a brand targets potential customers based on their interests, demographics, intent, or previous interactions with the brand. In order to grow your brand and reach a wider audience, you need a strategy that is more focussed and result-oriented. Where organic marketing is a cost-effective way to drive traffic to your website, paid marketing brings you results faster.

There are various types of platforms to run paid marketing campaigns like search, social media, display, etc. Before you decide to run a campaign, it is important to understand where your audience is browsing the most. That way you can target them better and reduce your costs and efforts.

In this blog, we will discuss a few strategies which are important for a successful paid campaign.

1. Set A Campaign Goal

Assuming you have figured out which platform you will be running your campaign, the next step is to set a campaign goal. Almost all the platforms give you the option to choose from Brand Awareness, Reach, Website traffic, Lead Generation, App Download, and more. Choose the right goal based on your brand and product. For example, if it’s a new brand or a product, you might want to begin by choosing brand awareness or if you are a blogger, you should choose website traffic.

2. Consider Your Targeting Options

From the user’s point of view, display advertising can often be considered interruptive and irritating. The best way to alleviate any of this potential irritation is to consider your targeting options, so you can make sure your ads have the best chance of getting in front of people who actually want to see them. You can also target the right audience by placing your ads on the right websites using demographics and geo-targeting, along with specific interests of your target audience. Display ads should be used to build brand awareness, launch new products/services, and earn loyalty.

3. A Strong Keyword Strategy

Choosing the right keywords is essential to developing winning paid marketing campaigns. Selecting targeted keywords will bring in relevant traffic to your website. You can use the Keyword Planner, and the Search Terms report available in the ad platform to gain an insight into the performance of particular keywords, search volume data, and generate ideas for new keywords. Opt for a combination of broad and phrase match to drive traffic and use exact match for well-converting keywords as sparingly as possible.

4. Use Location-Based Bidding

When initially setting up your campaign, you can target locations based on where your business is serving. After you’ve run a campaign for a period of time, find out which regions you are getting the most traffic from. Keep checking your geographic metrics and keep optimizing your campaigns. You will get to know where your visitors live, country, region, and city. This information will help you to modify your bids to more heavily targeting areas that have already shown higher conversion rates.

5. Focus on Conversions

No matter what goal you choose, the desired result is a conversion. With every ad you place, your goal should be to convert, be it buying a product, website visits, or filling a lead form. The first thing you need to do in order to track the conversion is to add conversion tracking. You can find out step-by-step instructions to add conversion tracking . The learning you get from tracking click-through rates can help boost ROI and increase sales as it will help you to make more informed decisions with the backing of data.

Guide to content writing

Content writing is an old and popular vocation but more and more people are showing interest and want to learn and benefit from content writing.

Before starting content writing, it is important to understand that your writing has to be relevant. Always try keeping your audience engaged with your content. You may be writing on a specific niche and in doing so you have to join a conversation that is going on in the minds of the users, rather than initiating a thread of your choice.

To become authoritative you have to plan your content, do extensive research, get inspired and produce original content from your side. Read this article to know about content writing in detail.

Content is not about creativity; it’s about utility – Sanjay Shenoy

What is Content Repurposing ?

In layman’s term, it simply means taking one piece of content and converting it into 5 or 10 different pieces of content and as a Virtual assistant, this skill can kick start your career in this industry. Repurposed content is typically transformed into a new format.

The benefit of content repurposing is that it helps in expanding the personal brand. It allows one original piece of content to repurpose for different mediums to reach a wider audience. Then you can get them inside your funnel and even generate leads.

To understand the concept of “Content Repurposing” in a more detailed way, read this blog.

How to improve Public Speaking skills?

Public Speaking Definition 

Public speaking is simply speaking to the public that is your audience.

Whenever you are talking to a bunch of people it is technically public speaking. But when we think of public speaking what comes to our mind is a person speaking in front of a large audience. 

Public Speaking

Why is it important? 

Public speaking is very important for everyone whether you are a businessman or a student or in any other field.

Effective public speaking skills can have a huge impact on your career. It improves creativity and critical thinking. It helps you to express your thoughts confidently.

Every famous leader is an excellent public speaker. They leave a powerful impact on the audience with their words.  

How to overcome the fear of Public Speaking?

The biggest fear people have is what others might be thinking of us. To overcome that fear you need to forget the feeling of self-consciousness. You need to get involved in the topic so much that the fear doesn’t come in our mind. Also, you can memorize a few starting lines so that there’s a flow in speaking and the rest of the words comes naturally. This will start boosting confidence in you and reduces fear. In the first few speeches, you will be nervous as hell but you need to keep going. Most of the people have this question in mind, so you can read my more precise answer to it on Quora here.

How Public Speaking skills can be achieved? 

    1. Practice is the key : Becoming good in public speaking needs practice. Do you remember learning driving, how did you learn it. Did you just watched someone driving and became excellent in driving? Of course not. We learnt driving by practising a lot. No matter how many times we were close to hitting someone and got our heart into the mouth. You might be why I am talking about this. Well! Public speaking is more or less similar to driving. You have to speak many times before you actually speak in front of an audience. Also, the first time you speak in public will not be the best one. You will become a skilled public speaker after speaking many times in front of an audience.
    2. Use proper Body Language : Researches show that 60% of communication is done non verbally. Body language cannot be learnt, it should come naturally. You can learn just few gestures which are important for your overall personality and you can practice them. Generally, the audience judges the speaker by its body language. Here are some basic gestures which you should keep in mind-
      1. Repeating words or unnecessary throat-clearing shows your under confidence and nervousness.
      2. Slight Movement of eyes in every direction of the room and making eye contact with the audience shows confidence.
      3. When answering to the questions, if a person starts adjusting his clothes or glasses, he might be lying or weaving the stories.
    3. Emotional context : People listening to you connects with you as a person and not just the words. Some speeches make people feel something and inspire them to take action. The words should flow freely so that it looks natural and not scripted. Don’t hesitate to involve your feelings while speaking. Hesitation is only making us confined to ourselves making things more and more difficult for us. Read another article about hesitation while speaking in public.
    4. The art of storytelling : The most important skill required to become a public speaker is storytelling. Just speaking out what you have learnt makes it boring and nobody wants to listen to such boring speech. People love to listen to stories which draw their attention and engages them till the end. A good storyteller can transform an ordinary story into an adventure and creates a memorable experience for the audience. Nobody can tell your stories in the way you can which makes you unique. So start your speech by a story, ask a question or any statement which triggers the curiosity of the audience.
    5. Speak to influence others : An effective public speaker leaves an impact on people and the words compel the audience to take some action or think about it. When you approach someone with their or by asking their name, it makes them feel valuable and they remember you. Talk about people rather than presenting facts. It shouldn’t feel like a lecture. Be clear with your thoughts.


Delivering an effective speech to a large audience is difficult. But practising make it easier. Always start with a hook statement or a story which keeps your audience engaged. Use proper body language and choose your words wisely. Try to leave an impact on the minds of people or a call to action for them. No matter how much stage fear you might you have, try to forget the feeling of self consciousness and speak such powerful words that everyone wants to listen to you. Also, read this article to know few things which you should consider when you are acting as a public speaker.